OVERVIEW

LUMMI SUNSCREEN

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ROLE
Visual Designer
PROJECT TYPE
Brand Identity, Package Design
TOOLS USED
Photoshop, Illustrator

LUMMI is a suncare brand that encourages everyone to get outside and enjoy life, but to do it safely, protected from the sun. While LUMMI's mission is serious, its brand is about not taking life too seriously.

LUMMI is my design entry for Brief Club, a community for creatives.

LOGO + COLORS

I wanted to create a contemporary logo that felt bold and fun. I also wanted to emulate the waves of the ocean by using curved, handwritten letters for the logo.

I paired natural, airy photography with a playful tone of voice with the hints of bold yet cool color choices and heavy focuses on texture to create the feeling one gets on a Californian summer day.

PACKAGING

Channeling the sandy beaches of California, LUMMI's identity has an effortless, laid-back energy. Its logo mark, inspired by the sun's rays, is playfully used as a container for info and repetitive graphic treatments.

OVERVIEW

LUMMI SUNSCREEN

LUMMI is a suncare brand that encourages everyone to get outside and enjoy life, but to do it safely, protected from the sun. While LUMMI's mission is serious, its brand is about not taking life too seriously. LUMMI is my design entry for Brief Club, a community for creatives.

LUMMI is a suncare brand that encourages everyone to get outside and enjoy life, but to do it safely, protected from the sun. While LUMMI's mission is serious, its brand is about not taking life too seriously.

LUMMI is my design entry for Brief Club, a community for creatives.